Privacy Policy

Introductory remarks

With the following data protection declaration we would like to inform you which types of your personal data (hereinafter also referred to as "data") we process for which purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both within the framework of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").

The terms used are not gender-specific.

Status: January 1, 2020

Person in charge

Dirk Buschmann
Apfelstraße 18
32139 Spenge
Germany

e-mail address: [email protected]

Legal notice: voiceovermaker.io/legal-notice

Overview of processing operations

The following table summarises the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

- Inventory data (for example, names, addresses).

- Content data (e.g. text entries, photographs, videos).

- Contact data (e.g. e-mail, telephone numbers).

- Meta/communication data (e.g. device information, IP addresses).

- Usage data (e.g. websites visited, interest in content, access times).

- Location data (data indicating the location of an end user's terminal device).

- Contract data (e.g. subject matter of contract, duration, customer category).

- Payment data (e.g. bank details, invoices, payment history).

Categories of persons affected

- Business partners and contractual partners.

- Interested parties.

- Communication partners.

- Customers.

- Users (e.g. website visitors, users of online services).

Purposes of processing

- Affiliate tracking.

- Visit action evaluation.

- Office and organizational procedures.

- Cross-device tracking (cross-device processing of user data for marketing purposes).

- Direct marketing (e.g. by e-mail or post).

- Feedback (e.g. collecting feedback via an online form).

- Interest-based and behavioural marketing.

- Contact requests and communication.

- Conversion measurement (measurement of the effectiveness of marketing measures).

- Profiling (creation of user profiles).

- Remarketing.

- Reach measurement (e.g. access statistics, recognition of returning visitors).

- Security measures.

- Tracking (e.g. interest/behavioural profiling, use of cookies).

- Contractual services and service.

- Administration and answering of inquiries.

- Target group formation (determination of target groups relevant for marketing purposes or other output of content).

In the following we inform you about the legal basis of the Data Protection Ordinance (DSGVO), on the basis of which we process personal data. Please note that, in addition to the provisions of the DSGVO, the national data protection regulations in your or our country of residence and domicile may also apply.

- Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO) - The data subject has given his/her consent to the processing of his/her personal data for one or more specific purposes.

- Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO) - Processing is necessary for the performance of a contract to which the data subject is a party or for the performance of pre-contractual measures taken at the request of the data subject.

- Legal obligation (Art. 6 para. 1 sentence 1 lit. c. DSGVO) - Processing is necessary to fulfil a legal obligation to which the controller is subject.

- Protection of vital interests (Art. 6 para. 1 sentence 1 lit. d. DSGVO) - The processing is necessary to protect the vital interests of the data subject or another natural person.

- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO) - Processing is necessary to safeguard the legitimate interests of the data controller or of a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail.

National data protection regulations in Germany: In addition to the data protection regulations of the Basic Data Protection Regulation, national regulations apply to data protection in Germany. In particular, this includes the Act on Protection against Misuse of Personal Data in Data Processing (Bundesdatenschutzgesetz - BDSG). In particular, the BDSG contains special provisions on the right of information, the right of deletion, the right of objection, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, execution or termination of employment relationships as well as the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.

Safety precautions

We shall take appropriate technical and organisational measures in accordance with the statutory requirements, taking into account the state of the art, the implementation costs and the nature, extent, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

Such measures shall include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to, and access to, input, transmission, securing and separation of data. In addition, we have established procedures to ensure the exercise of data subjects' rights, the deletion of data and responses to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

Abbreviation of the IP address: If it is possible for us or a storage of the IP address is not necessary, we shorten or let shorten your IP address. If the IP address is shortened, also known as "IP masking", the last octet, i.e. the last two digits of an IP address, is deleted (in this context, the IP address is an identifier individually assigned to an Internet connection by the online access provider). By shortening the IP address, the identification of a person on the basis of their IP address is to be prevented or made considerably more difficult.

SSL encryption (https): We use SSL encryption to protect your data transmitted via our online service. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transmission and disclosure of personal data

As part of our processing of personal data, it may happen that the data is transferred to other offices, companies, legally independent organisational units or persons or that it is disclosed to them. Recipients of this data may include, for example, payment institutions within the framework of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and in particular conclude corresponding contracts or agreements with the recipients of your data which serve to protect your data.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of services of third parties or the disclosure or transfer of data to other persons, bodies or companies, this is only done in accordance with the legal requirements.

Subject to express consent or transfer required by contract or law, we will only process or have the data processed in third countries with a recognised level of data protection, which includes US processors certified under the "Privacy Shield", or on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 DSGVO, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after his visit within an online offer. The information stored can include, for example, the language settings on a website, the login status, a shopping basket or the location where a video was viewed. The term "cookies" also includes other technologies that fulfil the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also referred to as "user IDs").

The following cookie types and functions are distinguished:

- Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.

- Permanent cookies: Permanent cookies remain stored even after the browser has been closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users who are used for range measurement or marketing purposes can also be stored in such a cookie.

- First-Party-Cookies: First-Party-Cookies are set by ourselves.

- Third-Party-Cookies (also: Third-Party-Cookies): Third-Party-Cookies are mainly used by advertisers (so-called third parties) to process user information.

- Necessary (also: essential or absolutely necessary) cookies: Cookies may be absolutely necessary for the operation of a website (e.g. to save logins or other user inputs or for security reasons).

- Statistical, marketing and personalisation cookies: Cookies are also generally used to measure a user's range and when a user's interests or behaviour (e.g. viewing certain content, using functions, etc.) are stored on individual web pages in a user profile. Such profiles are used, for example, to display content to users that corresponds to their potential interests. This procedure is also referred to as "tracking", i.e. tracking the potential interests of users. . If we use cookies or "tracking" technologies, we will inform you separately in our privacy policy or in the context of obtaining consent.

Information on legal bases: The legal basis on which we process your personal data with the aid of cookies depends on whether we ask you for your consent. If this applies and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online service and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.

General information on revocation and objection (opt-out): Depending on whether the processing is based on a consent or legal permission, you have the option at any time to revoke a consent given or to refuse the processing.

to contradict your data using cookie technologies (collectively referred to as "opt-out"). You can initially explain your objection using your browser settings, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online service). An objection to the use of cookies for the purposes of online marketing can also be explained by means of a variety of services, above all in the case of tracking, via the websites http://optout.aboutads.info and http://www.youronlinechoices.com/ . In addition, you may receive further objection notices within the scope of the information on the service providers used and cookies.

Processing of cookie data on the basis of consent: Before we process or have processed data in the context of the use of cookies, we ask the user for a consent that can be revoked at any time. Before the consent has not been given, we may use cookies that are necessary for the operation of our online service. Their use is based on our interest and the user's interest in the expected functionality of our online service.

- Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Data subjects: Users (e.g. website visitors, users of online services).

- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Commercial and business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the framework of contractual and comparable legal relationships as well as associated measures and within the framework of communication with the contractual partners (or pre-contractual), e.g. in order to answer inquiries.

We process this data to fulfil our contractual obligations, to safeguard our rights and for the purposes of the administrative tasks associated with this information and the corporate organisation. Within the framework of applicable law, we only pass on the data of the contractual partners to third parties insofar as this is necessary for the aforementioned purposes or for the fulfilment of statutory obligations or is carried out with the consent of the contractual partners (e.g. to involved telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the framework of this data protection declaration.

Which data are necessary for the aforementioned purposes, we inform the contractual partners before or in the context of the data collection, e.g. in on-line forms, by special marking (e.g. colors) and/or symbols (e.g. asterisks or the like), or personally.

We delete the data after expiry of statutory warranty and comparable obligations, i.e., in principle after expiry of 4 years, unless the data is stored in a customer account, e.g., as long as they must be kept for legal reasons of archiving (e.g. for tax purposes usually 10 years).

Data disclosed to us by the contractual partner within the framework of an order shall be deleted in accordance with the specifications of the order, in principle after the end of the order.

If we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.

Customer account: Contracting parties can create an account within our online offer (e.g. customer or user account, in short "customer account"). If the registration of a customer account is required, the contractual partners will be informed of this as well as of the information required for registration. The customer accounts are not public and cannot be indexed by search engines. Within the scope of registration as well as subsequent registrations and uses of the customer account, we store the IP addresses of the customers along with the access times in order to be able to prove registration and prevent any misuse of the customer account.

If customers have terminated their customer account, the data relating to the customer account will be deleted, subject to the retention of which is necessary for legal reasons. It is the responsibility of the customer to secure their data upon termination of the customer account.

Offer of software and platform services: We process the data of our users, registered users and any test users (hereinafter uniformly referred to as "users") in order to be able to provide them with our contractual services and on the basis of legitimate interests in order to guarantee the security of our offer and to be able to further develop it. The required information is identified as such within the framework of the conclusion of the order, order or comparable contract and includes the information required for the provision of services and invoicing as well as contact information in order to be able to hold any consultations.

- Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Data subjects: Interested parties, business and contractual partners, customers.

- Purposes of processing: Contractual services and support, contact enquiries and communication, office and organisational procedures, administration and response to enquiries, security measures.

- Legal basis: Contract fulfilment and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), legal obligation (Art. 6 para. 1 sentence 1 lit. c. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Use of online marketplaces for e-commerce

We offer our services on online platforms operated by other service providers. In this context, in addition to our privacy policy, the privacy policies of the respective platforms apply. This applies in particular with regard to the methods used on the platforms for measuring range and for interest-related marketing.

- Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Data subjects: Customers.

- Purposes of processing: Contractual services and service.

- Legal basis: Contract fulfilment and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Services used and service providers:

- Amazon: Online marketplace for e-commerce; service provider: Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located at 38, avenue John F. Kennedy, L-1855 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich (together "Amazon Europe"), parent company: Amazon.com, Inc. 2021 Seventh Ave, Seattle, Washington 98121, USA; Website: https://www.amazon.de/; Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4&status=Active.

- Digistore24: online marketplace for e-commerce; service provider: Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany; Website: https://www.digistore24.com/; Privacy Policy: https://www.digistore24.com/de/home/extern/cms/page/frontend/legal/privacy.

- eBay: Online Marketplace for E-Commerce; Service Provider: eBay Marketplaces GmbH, Helvetiastrasse 15/17, 3005 Bern, Switzerland; Website: https://www.ebay.de/; Privacy Policy: https://www.ebay.de/help/policies/member-behavior-policies/datenschutzerklrung?id=4260.

Payment service provider

Within the framework of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the persons concerned efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively "payment service providers").

The data processed by the payment service providers include inventory data such as name and address, bank data such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, total and recipient details. The information is required to complete the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account- or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service provider to credit agencies. The purpose of this transfer is to ensure the identity and Credit check. Please refer to the GTC and the data protection information of the payment service providers.

For payment transactions, the terms and conditions and the data protection notices of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of revocation, information and other rights affected.

- Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject of contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Data subjects: Customers, interested parties.

- Purposes of processing: Contractual services and service.

- Legal basis: Contract fulfilment and pre-contractual enquiries (Art. 6 Para. 1 S. 1 lit. b. DSGVO), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. DSGVO).

Services used and service providers:

- PayPal: payment services and solutions (e.g. PayPal, PayPal Plus, Braintree); service providers: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Website: https://www.paypal.com/de; Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

- Stripe: payment services; service provider: Stripe, Inc. 510 Townsend Street, San Francisco, CA 94103, USA; Website: https://stripe.com/de; Privacy Policy: https://stripe.com/de/privacy.

Blogs and Publication Media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Reader data is processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium within the framework of this data protection notice.

Comments and contributions: If users leave comments or other contributions, their IP addresses may be stored on the basis of our legitimate interests. This is done for our security, if someone leaves illegal contents (insults, forbidden political propaganda etc.) in comments and contributions. In this case we can be prosecuted ourselves for the comment or contribution and are therefore interested in the identity of the author.

Furthermore, we reserve the right to process the information provided by users for the purpose of spam detection on the basis of our legitimate interests.

On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of users for their duration and to use cookies in order to avoid multiple votes.

The personal information provided in the course of comments and contributions, any contact and website information as well as the content information will be stored permanently by us until the user objects.

Subscriptions to comments: Subsequent comments can be subscribed to by users with their consent. Users receive a confirmation email to check whether they are the owner of the email address entered. Users can unsubscribe from current comment subscriptions at any time. The confirmation email will contain information on the cancellation options. For the purposes of proving the users' consent, we save the registration time and the IP address of the users and delete this information when users unsubscribe from the subscription.

You can cancel the receipt of our subscription at any time, i.e. revoke your consent. We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to provide evidence of prior consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

- Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Data subjects: Users (e.g. website visitors, users of online services).

- Purposes of processing: contractual services and support, feedback (e.g. collecting feedback via an online form), security measures, administration and response to inquiries, contact requests and communication.

- Legal basis: fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO), consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), protection of vital interests (Art. 6 para. 1 sentence 1 lit. d. DSGVO).

How to contact us

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the data of the inquiring persons are processed insofar as this is necessary to answer the contact enquiries and any requested measures.

Contact enquiries within the framework of contractual or pre-contractual relationships are answered in order to fulfil our contractual obligations or to answer (pre)contractual enquiries and otherwise on the basis of legitimate interests in answering the enquiries.

Chat function: We offer a chat function within our online service for the purposes of communication and answering enquiries. The input of the users within the chat is processed for the purpose of answering their inquiries.

- Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Data subjects: Communication partners, interested parties.

- Purposes of processing: contact enquiries and communication, administration and answering of enquiries.

- Legal basis: fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Communication via Messenger

We use Messenger services for communication purposes and therefore ask you to observe the following information on the functionality of Messengers, on encryption, on the use of the metadata of communication and on the possibilities for objection.

You can also contact us by alternative means, e.g. by telephone or e-mail. Please use the contact options provided to you or the contact options provided within our online offer.

In the case of end-to-end encryption of content (i.e. the content of your message and attachments), we point out that the communication content (i.e. the content of the message and attachments) is encrypted from end to end. This means that the content of the messages is not visible, not even by the messenger providers themselves. You should always use a current version of Messenger with encryption enabled to ensure that message content is encrypted.

However, we would like to draw the attention of our communication partners to the fact that although the providers of the messengers do not view the content, they can find out that and when communication partners communicate with us as well as technical information about the communication partner's device used and, depending on the settings of their device, also location information (so-called metadata) is processed.

Information on legal basis: If we ask communication partners for permission before communicating with them via Messenger, the legal basis of our processing of their data is their consent. Otherwise, if we do not ask for consent and you contact us, for example, on your own initiative, we use Messenger in our dealings with our contractual partners and as part of the contract initiation process as a contractual measure and, in the case of other interested parties and communication partners, on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners for communication via Messengers. We would also like to point out that we will not transmit the contact data provided to us to the messengers for the first time without your consent.

Revocation, objection and deletion: You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via Messenger, we delete the messages in accordance with our general deletion guidelines (i.e., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise, as soon as we can assume that we have answered any information provided by the communication partners, if no reference back to a previous conversation is to be expected and there are no legal obligations to retain data to prevent deletion.

Reservation of reference to other communication channels: Finally, we would like to point out that for reasons of your security we reserve the right not to answer inquiries via Messenger. This is the case if, for example, internal contractual matters require special secrecy or if an answer via Messenger does not meet the formal requirements. In such cases we refer you to more adequate communication channels.

- Processed data types: contact data (e.g. e-mail, telephone numbers), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), content data (e.g. text input, photographs, videos).

- Data subjects: Communication partner.

- Purposes of processing: contact enquiries and communication, direct marketing (e.g. by e-mail or post).

- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Services and service providers used:

- Facebook Messenger: Facebook Messenger with end-to-end encryption (end-to-end encryption of the Facebook Messenger requires activation unless activated by default); service providers: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opt-Out: https://www.facebook.com/settings?tab=ads.

Surveys and surveys

The surveys and surveys we conduct (hereinafter referred to as "surveys") are evaluated anonymously. Personal data is only processed insofar as this is necessary for the provision and technical execution of the surveys (e.g. processing the IP address to display the survey in the user's browser or to enable a resumption of the survey with the aid of a temporary cookie (session cookie)) or users have given their consent.

Information on legal bases: If we ask the participants to consent to the processing of their data, this is the legal basis for the processing, otherwise the processing of the participants' data takes place on the basis of our legitimate interests in conducting an objective survey.

- Processed data types: contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Data subjects: Communication partners, users (e.g. website visitors, users of online services).

- Purposes of processing: contact enquiries and communication, direct marketing (e.g. by e-mail or post), tracking (e.g. interest/behavioural profiling, use of cookies), feedback (e.g. collecting feedback via online forms).

- Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Provision of online services and web hosting

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers they manage) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed within the framework of the provision of the hosting service may include all information relating to the users of our online service that is collected within the scope of use and communication. This regularly includes the IP address, which is necessary in order to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or from websites.

E-mail dispatch and hosting: The web hosting services we use also include the dispatch, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as further information regarding the sending of e-mails (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data may also be processed for SPAM detection purposes. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received (unless a so-called end-to-end encryption method is used). Therefore, we cannot assume any responsibility for the transmission path of the e-mails between the sender and the reception on our server.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on each access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the page visited previously) and, as a rule, IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure server utilization and stability.

- Processed data types: Content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Data subjects: Users (e.g. website visitors, users of online services).

- Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Newsletter and broad communication

We send newsletters, e-mails and other electronic notifications (hereinafter referred to as "newsletters") only with the consent of the recipient or a legal permission. If the contents of the newsletter are specifically described within the scope of registration, they are decisive for the consent of the user. In addition, our newsletters contain information about our services and us.

In order to subscribe to our newsletters, it is generally sufficient for you to enter your e-mail address. However, we may ask you to provide a name for the purpose of addressing us personally in the newsletter, or other information, if this is required for the purposes of the newsletter.

Double opt-in procedure: The registration to our newsletter takes place in principle in a so-called Double-Opt-In procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Likewise the changes of your data stored with the Versanddienstleister are logged.

Deletion and limitation of processing: We may store the deleted e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of obligations to permanently observe contradictions, we reserve the right to store the e-mail address solely for this purpose in a blacklist.

The logging of the registration procedure takes place on the basis of our legitimate interests for the purposes of proving its proper course. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure dispatch system.

Information on legal bases: The newsletter is sent on the basis of the recipient's consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, provided and to the extent that this is permitted by law, e.g. in the case of existing customer advertising. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to prove that it was conducted in accordance with the law.

Content: Information about us, our services, promotions and offers.

Performance measurement: The newsletters contain a so-called "web beacon", i.e. a file the size of a pixel, which is retrieved from our server or, if we use a dispatch service provider, from its server when the newsletter is opened. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are first collected.

This information is used for the technical improvement of our newsletter on the basis of technical data or target groups and their reading behaviour on the basis of their retrieval locations (which can be determined with the help of the IP address) or access times. This analysis also includes determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavour nor, if used, that of the dispatch service provider to observe individual users. Rather, the evaluations serve us to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the performance measurement are carried out, subject to the express consent of the users, on the basis of our legitimate interests for the purposes of using a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the users.

A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled or contradicted.

- Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).

- Persons concerned: Communication partner.

- Purposes of processing: Direct marketing (e.g. by e-mail or post).

- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

- Opt-out: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.

Used services and service providers:

- Mailchimp: e-mail marketing platform; service provider: "Mailchimp" - Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; website: https://mailchimp.com; privacy statement: https://mailchimp.com/legal/privacy/; privacy shield: https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active.

Web Analysis and Optimization

Web analysis (also referred to as "range measurement") serves to evaluate the visitor flows of our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of the range analysis we can, for example, recognize at which time our online offer or its functions or contents are most frequently used or invite for re-use. We can also determine which areas require optimisation.

In addition to web analysis, we can also use test procedures, e.g. to test and optimize different versions of our online offering or its components.

For these purposes, so-called user profiles can be created and stored in a file (so-called "cookie") or similar procedures with the same purpose can be used. This information may include, for example, content viewed, websites visited and elements and technical data used there, such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, these may also be processed depending on the provider.

The IP addresses of the users are also stored. However, we use an IP masking procedure (i.e. pseudonymisation by shortening the IP address) to protect the user. In general, within the framework of web analysis, A/B testing and optimisation, no user data (such as e-mail addresses or names) is stored, but pseudonyms. This means that both we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Information on legal bases: If we ask the users for their consent to the use of third party providers, the legal basis for the processing of data is consent. Otherwise the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and receiver-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

- Persons concerned: Users (e.g. website visitors, users of online services).

- Purposes of processing: measurement of range (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behavioural profiling, use of cookies), evaluation of visit campaigns, profiling (creation of user profiles).

- Security measures: IP masking (pseudonymisation of the IP address).

- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Online marketing

We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as "Content") based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, by means of which the relevant user information for the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, these can also be processed.

The IP addresses of the users are also stored. However, we use available IP masking methods (i.e. pseudonymisation by shortening the IP address) to protect the user. In general, the online marketing process does not store any user data (such as e-mail addresses or names), but pseudonyms. This means that we as well as the providers of online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can later generally be used on other websites that use the same online marketing process, read out and analyzed for content presentation purposes as well as supplemented with further data and stored on the server of the online marketing process provider.

Exceptionally, plain data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing process we use and the network links the profiles of the users in the aforementioned information. We kindly ask you to note that users can make additional agreements with the providers, e.g. by giving their consent during registration.

As a matter of principle, we only receive access to summarised information about the success of our advertisements. However, within the framework of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e. to the conclusion of a contract with us, for example. The conversion measurement is used solely to analyze the success of our marketing measures.

Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Facebook pixels: With the help of Facebook pixels, it is possible for Facebook, on the one hand, to determine the visitors of our online offer as the target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to users on Facebook and within the services of our partners cooperating with Facebook (so-called "audience network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products that can be seen on the basis of the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of Facebook pixels, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not act as a nuisance. The Facebook pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were referred to our website after clicking on a Facebook ad (known as "conversion measurement").

- Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (data indicating the location of an end user's end device).

- Data subjects: Users (e.g. website visitors, users of online services), interested parties.

- Purposes of processing: Tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, evaluation of visitation campaigns, interest-based and behaviour-related marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), range measurement (e.g. access statistics, recognition of returning visitors), target group formation (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes).

- Security measures: IP masking (pseudonymisation of the IP address).

- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

- Opt-out: We refer to the data protection notices of the respective providers and the opt-out options indicated for the providers. If no explicit opt-out option has been specified, it is possible to deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: http://optout.aboutads.info.

Used services and service providers:

- Google Analytics: online marketing and web analytics; service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Statement: https://policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opt-Out: Opt-Out Plugin: http://tools.google.com/dlpage/gaoptout?hl=de; Advertising Display Settings: https://adssettings.google.com/authenticated.

- Google Ads and Conversion Measurement: We use the Google Ads online marketing process to place ads on the Google Advertising Network (e.g., search results, videos, web pages, etc.) so that they are displayed to users suspected of having an interest in the ads. We also measure the conversion of ads. However, we only know the anonymous total number of users who clicked on our ad and were directed to a page tagged with a conversion tracking tag. We ourselves do not, however, receive any information with which users can be identified. Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Statement: https://policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

- Google Adsense with personalized ads: We use the Google Adsense service with personalized ads that allow us to display ads within our online offering and we receive a fee for displaying or otherwise using them.; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Statement: https://policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

- Google Adsense with non-personalized ads: We use the Google Adsense service with non-personalized ads to display ads within our online offering and to pay us for their display or other use. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Statement: https://policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

- Facebook pixels: Facebook pixels; service providers: https://www.facebook.com, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opt-Out: https://www.facebook.com/settings?tab=ads.

Our online services include affiliate links or other references (which may include discount codes, for example) to third-party offers and services (collectively, "Affiliate Links"). If users follow or subsequently take advantage of the Affiliate Links, we may receive commission or other benefits (collectively, "Commission") from such third parties.

In order to be able to track whether users have taken advantage of the offers of an affiliate link used by us, it is necessary for the respective third party providers to know that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or other actions (e.g. purchases) serves solely the purpose of the commission settlement and is cancelled as soon as it is no longer necessary for the purpose.

For the purposes of the aforementioned assignment of affiliate links, the affiliate links may be supplemented by certain values that are part of the link or can otherwise be stored, e.g. in a cookie. The values may include in particular the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.

Information on legal bases: If we ask users for their consent to the use of third party providers, the legal basis for the processing of data is consent. Furthermore their use can be a component of our (pre)contractual achievements, provided that the employment of the third offerers was agreed upon in this framework. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

- Processed data types: contract data (e.g. subject of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history).

- Persons affected: Users (e.g. website visitors, users of online services), customers.

- Purposes of processing: Affiliate tracking, contractual services and service.

- Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a DSGVO), performance of contract and pre-contractual enquiries (Art. 6 Para. 1 S. 1 lit. b DSGVO), legitimate interests (Art. 6 Para. 1 S. 1 lit. f DSGVO).

Services and service providers used:

- Amazon Affiliate Program: Amazon - Affiliate Program - Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates. Service Provider: Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located at 38, avenue John F. Kennedy, L-1855 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich (collectively "Amazon Europe"), parent company: Amazon.com, Inc. 2021 Seventh Ave, Seattle, Washington 98121, USA; Website: https://www.amazon.de; Privacy Policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4&status=Active.

- AWIN Affiliate Program (formerly Zanox and Affilinet): Service Provider: AWIN AG, Eichhornstr. 3, 10785 Berlin, Germany; Website: https://www.awin.com/de; Privacy Policy: https://www.awin.com/de/rechtliches/privacy-policy-DACH.

- Belboon Partner Program: Service Provider: belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin, Germany; Website: www.belboon.de; Privacy Policy: https://www.belboon.com/de/ueber-uns/datenschutz/.

- Digistore24 Affiliate Program: Service Provider: Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany; Website: https://www.digistore24.com; Privacy Policy: https://www.digistore24.com/page/privacy.

- eBay Partner Network: Service Provider: eBay Partner Network, Inc. 2145 Hamilton Ave, San Jose, CA 95125, USA; Website: https://partnernetwork.ebay.de; Privacy Policy: https://partnernetwork.ebay.de/legal#privacy-policy.

Presence on Social Networks

We maintain online presences within social networks in order to communicate with the users active there or to offer information about us there.

We would like to point out that user data may be processed outside the European Union. This can result in risks for users, as it could, for example, make it more difficult to enforce the rights of users. With regard to US providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that by doing so they undertake to comply with EU data protection standards.

In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behaviour and the resulting interests of users. The usage profiles can also be used, for example, to place advertisements within and outside the networks that are presumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the user's computer in which the user's usage behaviour and interests are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the opt-out options, please refer to the data protection declarations and information provided by the operators of the respective networks.

We also point out that in the case of requests for information and the assertion of rights of data subjects, these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. Should you nevertheless need help, you can contact us.

- Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

- Data subjects: Users (e.g. website visitors, users of online services).

- Purposes of processing: contact enquiries and communication, tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).

- Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Services and service providers used:

- Instagram : Social Network; Service Provider: Instagram Inc. 1601 Willow Road, Menlo Park, CA, 94025, USA; Web site: https://www.instagram.com; Privacy Statement: http://instagram.com/about/legal/privacy.

- Facebook: Social Network; Service Provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Web site: https://www.facebook.com; Privacy Statement: https://www.facebook.com/about/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opt-Out: Advertisement Settings: https://www.facebook.com/settings?tab=ads; Additional Privacy Notice: Agreement on Shared Processing of Personal Information on Facebook Pages: https://www.facebook.com/legal/terms/page_controller_addendum; Privacy Notice for Facebook Pages: https://www.facebook.com/legal/terms/information_about_page_insights_data.

- LinkedIn: Social Network; Service Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Statement: https://www.linkedin.com/legal/privacy-policy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active; Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

- Twitter: social network; service provider: Twitter Inc. 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Privacy Statement: https://twitter.com/de/privacy, (settings) https://twitter.com/personalization; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.

- YouTube: Social network; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy Statement: https://policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opt-Out: https://adssettings.google.com/authenticated.

- Xing: Social Network; Service Provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; Website: https://www.xing.de; Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.

Deletion of data

The data processed by us will be deleted in accordance with the statutory provisions as soon as their consent permitted for processing is revoked or other permissions lapse (e.g. if the purpose of processing this data has lapsed or it is not necessary for the purpose).

If the data are not deleted because they are required for other and legally permissible purposes, their processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be found in the individual data protection notices of this data protection declaration.

Modification and updating of the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

Rights of data subjects

Under the DSGVO, they are entitled to various rights as affected parties, which result in particular from Articles 15 to 18 and 21 DSGVO:

- Right of objection: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you on the basis of Art. 6 para. 1 lit. e or f DSGVO; this also applies to profiling based on these provisions. If the personal data concerning you are processed for the purpose of direct advertising, you have the right at any time to object to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is connected with such direct advertising.

- Right of withdrawal for consents: You have the right to revoke your consent at any time.

- Right to information: You have the right to request confirmation as to whether the data concerned will be processed and to request information about this data as well as further information and a copy of the data in accordance with the statutory provisions.

- Right of rectification: You have the right, in accordance with the provisions of the law, to request the completion of the data concerning you or the rectification of inaccurate data concerning you.

- Right to cancellation and limitation of processing: You have the right, in accordance with the statutory provisions, to demand that the data relating to you be deleted immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.

- Right to data transfer: You have the right to receive data concerning you which you have made available to us in a structured, common and machine-readable format in accordance with the legal requirements or to demand its transfer to another responsible person.

- Complaint to supervisory authority: You also have the right, in accordance with the statutory provisions, to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the presumed infringement, if you are of the opinion that the processing of your personal data violates the DSGVO.

Definitions of terms

This section provides an overview of the terms used in this privacy statement. Many of the terms are taken from the law and defined above all in Art. 4 DSGVO. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to help you understand them. The terms are sorted alphabetically.

- Affiliate tracking: As part of affiliate tracking, links used by the linking websites to refer users to websites with products or other offers are logged. The operators of the respective linked websites can receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or use services). For this purpose, it is necessary for the providers to be able to track whether users who are interested in certain offers subsequently perceive them at the instigation of the affiliate links. It is therefore necessary for the functionality of affiliate links that they are supplemented by certain values that become part of the link or are otherwise stored, e.g. in a cookie. The values include in particular the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user as well as tracking specific values, such as advertising media ID, partner ID and categorizations.

- Conversion Tracking" refers to a process by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures take place and then called up again on the target website. For example, we can track whether the ads we placed on other websites were successful).

- Cross-Device Tracking: Cross-Device Tracking is a form of tracking in which users' behavior and interest information is recorded in so-called profiles across all devices by assigning users an online identifier. This means that user information can usually be analysed for marketing purposes regardless of the browser or device used (e.g. mobile phone or desktop computer). With most providers, the online identification is not linked to plain data such as names, postal addresses or e-mail addresses.

- IP masking: IP masking is a method by which the last octet, i.e. the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, especially in online marketing.

- Interest-based and behavioral marketing: Interest-based and/or behavioral marketing is the term used when potential interests of users in ads and other content are determined as precisely as possible. This is done on the basis of information on their previous behaviour (e.g. visiting certain websites and staying on them, purchasing behaviour or interaction with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.

- Conversion measurement: Conversion measurement is a method by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures take place and then called up again on the target website. For example, we can track whether the ads we placed on other websites were successful.

- Personal Data: "Personal Data" means any information relating to an identified or identifiable natural person (hereinafter "Data Subject"); an identifiable natural person is one who can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or with one or more specific characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

- Profiling: "Profiling" means any automated processing of personal data consisting of the use of such personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (including, depending on the type of profiling, information relating to age, gender, location and movement data, interaction with websites and their content, shopping behaviour, social interactions with other people) (e.g. interest in certain content or products, click behaviour on a website or location). Cookies and web beacons are often used for profiling purposes.

- Range measurement: Range measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include visitors' behaviour or interests in certain information, such as website content. With the help of reach analysis, website owners can recognize, for example, at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. For purposes of range analysis, pseudonymous cookies and web beacons are often used to recognise returning visitors and thus obtain more precise analyses of the use of an online offer.

- Remarketing: Remarketing or retargeting is the term used, for example, to indicate for advertising purposes which products a user is interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.

- Tracking: The term "tracking" is used when the behaviour of users can be traced across several online offers. As a rule, behavioural and interest information is stored in cookies or on the servers of the tracking technology providers (so-called profiling) with regard to the online offers used. This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.

- Responsible person: A "responsible person" is a natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of the processing of personal data.

- Processing: "processing" means any operation or set of operations which is carried out with or without the aid of automated processes and which is related to personal data. The term is broad and covers practically every handling of data, be it collection, analysis, storage, transmission or erasure.

- Target group formation: Target group formation (or "custom audiences") is the term used when target groups are determined for advertising purposes, e.g. insertion of advertisements. For example, a user's interest in certain products or topics on the Internet can be used to conclude that the user is interested in advertisements for similar products or the online shop in which the user viewed the products. Lookalike audiences" (or similar target audiences) are those content that is considered appropriate is displayed to users whose profiles or interests are believed to match the users for whom the profiles were created. Cookies and web beacons are usually used to create custom audiences and lookalike audiences.